In this first episode of Leaders & Lattes, I sit down with Rebecca Colwell, SVP of Product Marketing at Yext, to talk about what product marketing looks like right now, and why so many teams are still missing the mark.

We get into what separates good from great, how to make people actually care about what you're launching, and the trade-offs product marketers are constantly navigating behind the scenes.

We also have some fun with stories from her first job at Dairy Queen and how she explains her role to her grandma (spoiler: it’s not easy). This one’s honest, insightful, and a great kickoff to the series.

Thanks for listening, and don’t forget to subscribe for more conversations with bold voices over coffee.